Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform but if you’re not careful, it can be a distracting time suck, or even backfire by alienating customers and prospects.
In short, a solid social media strategy can drive growth for your business by fostering lasting and loyal relationships with customers and prospects.
1. Come up with a Strategy
Having a goal for improving your social media presence is great, but it’s only the beginning. Once you know what you want to achieve, you have to come up with a plan to help you get there.
Start by designating the person or people who will be part of the social media team, and break up their roles and responsibilities clearly so everybody knows what’s expected and when.
You should also decide on your posting frequency, and create a content calendar that will help you plan posts and make sure you don’t miss days.
2. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.
3. Social media lets you share A LOT about your business
Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.
4. Actively Engage Your Audience in Relevant Ways
Although content is supremely important on social media, it’s not enough to just post your content and walk away. Social media is also about connection and engagement, and that’s the only way you can foster the relationships you want to build and gain the trust of your audience.
There are many ways you can engage with your audiences, you can:
- Commenting on posts
- Starting and participating in conversations
- Sharing relevant information
- Addressing complaints and criticisms
- Showing appreciation for customers
5. Remember : Social media is perfect for customer service
Providing stellar customer service is likely already a top priority for your small business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience.
This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results.