Promoting your business means knowing how to getting the word out, and it’s important that you take this task seriously by setting aside time to do business promotion every day. You can’t rely on other people to do it for you, no matter how great your product or service is. But business promotion can easily become tiresome, which can make you uninspired.
1. Grab your audiences attention
You should be marketing all the time — wherever you are.
Therefore, you need a good strategy.Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service.
2. Include a blog.
A blog (or other written articles on your site) serves two functions.
It informs your customers and prospects, and the content, in turn,improves your chances of being found in search engines.
You don’t have to be a professional writer to add a blog. Just write information your customers will find helpful at different stages of the buying cycle or provide tips and hints on using what you sell.
3. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?
Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.
Then search for opportunities to get in front of your customer with your marketing message.
4. Use BasicSEO your website.
SEO stands for search engine optimization – in other words, setting up your web pages so the search engines understand the content of the pages and may link to you when someone searches for what you sell or the kind of information you provide.
Although some companies spend a lot of money on SEO, there are a number of things you can do yourself to improve the SEO of your site.
- using a different title for each page on your website
- using phrases people search for in the page title
- including your business name, location and phone number on all pages on your site
5. Set up your business profile or page on social media sites such as LinkedIn, Facebook, Instagram, Twitter and Pinterest.
Be sure your business profile includes a good description, keywords and a link to your website.
Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.
6. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial.
One of the ways you can do that is by keeping in touch with people through email marketing.
Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
7. Give it away
If someone has the opportunity to experience your product or service, chances are they will want to purchase more.
Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.