Like most businesses, you’re on social media to attract more customers.
But to do that, you have to stand out. And in today’s highly competitive marketplace, standing out means earning attention in a short amount of time.That’s where process and strategy comes in.
With the right plan in place, you can attract more leads, customers, and sale
Put a plan in place to engage with your followers on a daily basis. Show them that there’s a real person behind the content and the brand.Prove that you’re not just pushing out content for the sake of it, but actually working to build relationships.
That means keeping a close eye on your brand mentions. Responding to mentions gives you a chance to start conversations and get to know your audience.
It also gives your audience the opportunity to learn more about you.
Identify Your Ideal New Customers
One of the most common tenets of any effective sales marketing campaign is knowing the customer. The first question is, “Who is your ideal new customer?” The second question is, “What does your ideal new customer want from your business?”
It’s far easier to develop an effective marketing strategy for one person than for every person – not every person will want the exact same thing, so you have to cast a huge net to draw mass attention. Some giant corporations can do that – Amazon, for example, or Target. They have the infrastructure and market power to pull customers from nearly every demographic.
This step will take some internet research, getting out there and talking to different demographics, and some good old-fashioned brainstorming. Think about the kinds of people that will be attracted to your product or service. You can start with really general categories – does your business cater toward men, women, or both, for example. You can also break it down by age, income, and location, to name a few.
Get Creative With Visual Content
People who read a piece of content only remember 10% of it 3 days later.But, if that same information is paired with an image, they remember 65% of it.Create and share visuals to catch attention, elicit engagement, and create a memorable moment.
Not sure where to begin?
Take a well-performing article, grab a few important points, and turn it into a short infographic or a video.
Give Something Away to Entice New Customers
Handing out free stuff may not seem like the most logical business plan for a small business, especially when you’re starting out on a lean budget. But this is one instance when it pays to sink a little upfront money into making more money later.Giving away free or discounted products can bring customers . For example, you can offer a discount for first-time customers – maybe they get 40% off on their first purchase.
You can also offer incentives for your current customers to refer new customers – like offering them $5 off for every new customer they bring in. Then you have new customers coming in and your original customer will come back to take advantage of the discount.
Be Data Driven
If you want to see real results, you can’t “hope” something will work, you need to know that it will.Keep a constant eye on your data to determine how your marketing decisions are affecting your business. Use that information to adjust your strategies and make data-informed decisions about the future. You can use sources of data like :
- Facebook Insights
- Google Analytics
- Or Social Dashboards